The RTA School of Media today celebrates the launch of its Sport Media program at the Mattamy Athletic Centre; the iconic former Maple Leaf Gardens. The VIP event is being attended by industry professionals, sport media students and Ryerson faculty and staff. Leading the event are the RTA School of Media's Chair, Charles Falzon, with remarks by Ryerson President, Sheldon Levy, former President of CTV Television, Rick Brace, Rogers NHL Play-by-Play commentator Dave Randorf, and award-winning multi-camera director, Shelagh O’Brien.
The new state-of-the-art Sportsnet RTA Production Centre, now housed in the Mattamy Athletic Centre, and which came about with the help of a $750,000 capital investment from Sportsnet, is where students will learn the business of live event broadcasting. According to student, Adam Jenkins, “I'll never forget walking in to the Mattamy for the very first time and seeing the Production Centre. We are so incredibly privileged to have access to what we do. I can’t wait to gain some live event experience producing some Rams games, and fine-tune my broadcasting skills.”
The four-year program exposes students to the latest technology in field production, digital media training, student-driven media productions, media marketing and media management, and gives them a practical, hands-on education in all areas of the business. Students will also have access to leaders in sport media through guest lectures, mentorship opportunities, and student scholarships. Falzon remarked that it’s an exciting time, both for the School, the students, and the industry. “RTA saw the need for a Sports Media program given the amount of interest for careers in sports. RTA has a proud legacy, and in collaboration with the new Mattamy Athletic Centre, is a natural fit for this exciting new program.”