Keith Pelley

RTA '86

A passionate sports and media advocate, Keith Pelley has more than 25 years of experience since graduating from RTA (’86). Currently, he is the President of Rogers Media leading the company’s diverse portfolio including Television, Radio, Publishing, Digital Media, The Shopping Channel, the Toronto Blue Jays, and Rogers Centre. Pelley began his career at TSN in 1986, eventually working his way up to President. He led the network to its #1 position and created the successful brand Friday Night Football. Pelley then became President/CEO of the
Toronto Argonauts where he helped guide the team to the 2004 Grey Cup title.

He was also President of Canada’s Olympic Broadcast Media Consortium where he led unprecedented coverage of the Vancouver 2010 Olympics. Under Pelley’s vision, they delivered the Top 5 most-watched events in Canadian television history, with 99 per cent of the population experiencing the Games through one of the Consortium’s media platforms.