Sport Media (BA) / Program Overview

Bachelor of Arts - Sport Media

The BA in Sport Media combines the strengths of RTA’s Media Production program with the state-of-the-art Sportsnet RTA Production Centre in the Mattamy Athletic Centre; formerly known as Maple Leaf Gardens. As a sport media student, you will receive a practical, hands-on education in production, sport entertainment management, journalism, theory and marketing, with an optional minor in Business Essentials at the Ted Rogers School of Management. Experience with cutting-edge technology and access to elite internships allow sport media graduates to stand out in a competitive marketplace.

RTA is committed to developing students with the education, practical experience and network they need to succeed in a competitive marketplace. Employment opportunities for sport media graduates include:

  • Sport broadcasting
  • Sport journalism
  • Professional league operations
  • Sport marketing
  • Sport entertainment management
  • Social media management
  • App development
  • Sport theory and research
  • Graphic design