Sportsnet gifts $750,000 to RTA Sport Media Program

On March 19th, Sportsnet announced a $750,000 gift to the RTA Sport Media program, which will enable the school to realize its goal of building a state-of-the art media production centre in the Mattamy Athletic Centre (formerly Maple Leaf Gardens). The Sportsnet RTA Production Centre will house industry-standard technologies, including a video switcher, a digital audio console, a 3D graphics system, a replay system and multiple video cameras to link to nearly twenty points throughout the building. The open-concept, hybrid classroom / control room / soundstage will be open to students for classes this fall.

Scott Moore, president of Sportsnet and NHL Properties for Rogers Media, and also an RTA alumnus and former instructor for the Sports Broadcasting course, was instrumental in making the deal. RTA Chair Charles Falzon emphasizes that this gift will enable the school to provide a strong interactive component to the program, as well as a focus on television and radio. Charles notes: “The kinds of students we’re looking at getting are not really just interested in one aspect, but the sports industry as a whole and how you communicate to the world at large.”

RTA looks forward to welcoming the inaugural class of the sport media program and to an official program launch, this fall.