TORONTO, March 2, 2016 --- The RTA School of Media in the Faculty of Communication and Design at Ryerson University and TIFF® have partnered for a second consecutive year to produce the title wall of the digiPlaySpace exhibition. The interactive installation, known as “Marshmallow Clouds,” is a unique and magical light-up cloudscape that will be shown at TIFF Bell Lightbox from March 5 to April 24, 2016.

Vancouver-based design studio, Tangible Interaction, provided the artistic concept and technical leadership for the installation and collaborated on its production and design with 12 New Media students from Ryerson University. Tangible’s founder and creative director, Alex Beim and industrial designer, Andrea Buttarini led the project with RTA Professor Steve Daniels. The students contributed more than 300 hours to the construction and installation of the large scale exhibit.

“When we heard about Alex’s desire to work with us based on the success of past international collaborations, we jumped at the chance to be a part of another digiPlaySpace experience,” said Professor Daniels. “This collaboration has given our students direct industry experience and a rare and exciting chance to work closely with international designers on a large scale public art work.”

"TIFF is thrilled to partner with the RTA School of Media to bring Toronto audiences this fantastic installation," added Nick Pagee, curator, digiPlaySpace. “The challenging, studio-driven environment and forward-thinking curriculum of the New Media program make these faculty and students ideal collaborators for TIFF. We are also honoured to work with an internationally acclaimed Canadian design studio such as Tangible Interaction.”


About the RTA School of Media:
The RTA School of Media at Ryerson University is Canada's premier school of Media Production, Media Art and broadcasting. Established over sixty years ago, RTA provides students with an intense and rewarding education in all aspects of media creation and scholarship.


About Ryerson University
Ryerson University is Canada's leader in innovative, career-oriented education and a university clearly on the move. With a mission to serve societal need, and a long-standing commitment to engaging its community, Ryerson offers more than 100 undergraduate and graduate programs. Distinctly urban, culturally diverse and inclusive, the university is home to more than 38,000 students, including 2,300 master's and PhD students, nearly 2,700 faculty and staff, and more than 155,000 alumni worldwide. Research at Ryerson is on a trajectory of success and growth: externally funded research has doubled in the past four years. The G. Raymond Chang School of Continuing Education is Canada's leading provider of university-based adult education. For more information, visit www.ryerson.ca.


About digiPlaySpace:
Opening in time for March Break and running for an extended seven weeks from March 5 to April 24, 2016, the award-winning digiPlaySpace exhibition returns for its fifth year. This engaging and educational digital playground invites kids and families to learn through play with a diverse range of the latest interactive installations. This year’s edition gives kids the power to control the Elements, draw their own videogames, use virtual reality to travel under the Arctic Ocean, program robots, play hockey on the big screen and more from acclaimed Canadian and international artists. For more information, visit tiff.net/digiplayspace.


For further information contact:

Melissa Malone
Communications, RTA School of Media

Office: 416-979-5000 x 7553


For further information on digiPlaySpace contact:

Danyel McLachlan
Publicist, TIFF

Office: 416-599-8433 x 2393

News Release March 2, 2017