Christa Dickenson is an executive director at Interactive Ontario. Her role is to promote the interests of Interactive Ontario’s members, and to enlist the support of government and private sector partners with a vested interest in the growth of the digital media content industry. As a marketing executive with nearly two decades of experience leveraging partnerships and optimizing sponsorship opportunities, Dickenson has had a successful career spanning the broadcast television, technology and telecommunications industries. Prior to joining Interactive Ontario, she worked at Rogers, CTV and CPAC. A highly effective brand advocate, she possesses an unparalleled talent for innovation and a strong business acumen.