Recognized throughout the children’s entertainment industry as a leading business and brand builder, Michael Hirsh spearhearded the creation of the Cookie Jar Group. In a short period of time, he turned the Cookie Jar Group into one of the world’s largest privately held children's entertainment studios. Hirsh’s distinguished career in children's entertainment began in 1971, when he co-founded Nelvana Limited. He played a pivotal role in transforming Nelvana into a world-class animation company and developed and produced many of television’s most celebrated animated programming. Hirsh is also co-founder of Teletoon - Canada’s leading animation network.