Sport Media (BA)

The BA in Sport Media seamlessly integrates the robust foundations of RTA’s Media Production program with the cutting-edge Sportsnet RTA Production Centre, ensconced within the historic Mattamy Athletic Centre—formerly known as Maple Leaf Gardens. This unique fusion offers sport media students a comprehensive education encompassing production, sport entertainment management, journalism, theory, and marketing. An optional minor in Business Essentials, offered at the Ted Rogers School of Management, adds a valuable layer to the curriculum. Engaging with state-of-the-art technology and delving into elite internships, sport media graduates emerge as distinctive professionals, poised to excel in the competitive marketplace.

Key Elements of the Program

  1. Holistic Education:
    • Melding the strengths of RTA’s Media Production program with the advanced Sportsnet RTA Production Centre.
    • A balanced curriculum encompassing production, sport entertainment management, journalism, theory, and marketing.
  2. Practical Focus:
    • Immerse yourself in hands-on education, gaining practical insights into the dynamic field of sport media.
  3. Optional Business Essentials Minor:
    • The flexibility to delve into Business Essentials at the Ted Rogers School of Management, enhancing your skill set.
  4. Cutting-edge Technology:
    • Engage with state-of-the-art technology, staying at the forefront of industry advancements.
  5. Elite Internships:
    • Access to premier internships that offer real-world exposure and refine your skills.

Professional Pathways for Graduates

RTA’s commitment extends beyond education, ensuring that sport media graduates are well-equipped for success in a competitive marketplace. Employment avenues for graduates include:

  1. Sport Broadcasting:
    • Contributing to the dynamic world of sport through broadcasting.
  2. Sport Journalism:
    • Crafting compelling narratives and stories within the realm of sports.
  3. Professional League Operations:
    • Involvement in the operational facets of professional sports leagues.
  4. Sport Marketing:
    • Applying marketing strategies in the context of the sports industry.
  5. Sport Entertainment Management:
    • Nurturing skills to manage and enhance the entertainment aspect of sports.
  6. Social Media Management:
    • Steering the social media landscape within the sports domain.
  7. App Development:
    • Exploring opportunities in app development tailored for sports.
  8. Sport Theory and Research:
    • Engaging in theoretical explorations and research within the realm of sports.
  9. Graphic Design:
    • Applying artistic and graphic design skills in the context of sports media.

This comprehensive program, fueled by the commitment of RTA, not only imparts knowledge but also provides the practical experience and network necessary for sport media graduates to thrive in the competitive arena of sports media.